Navico Brands

Navico® Hires New Manager and Opens New Center

Eva Seelye Boating Business Uncategorized

Steve RaeSteve Rae has been managing Canadian sales and service for Lowrance since 1988 and is now promoted to be Navico®’s Country Manager for Canada. Navico is the parent company to the Lowrance®, Simrad®, and B&G® brands, making it the world’s largest manufacturer of marine electronics. They have over 1,500 employees globally and distribute to more than 100 countries worldwide. Rae will be handling the company’s three marine electronics brands from Vancouver Island, British Columbia, as well as overseeing their new Edmonton-based service center that opened May 30.

Rae managed Canadian sales and Service for Lowrance before joining distributor CMC Electronics in 2008 where he served Navico Canada. He then returned to Navico as a territory manager in 2010.
“Under Steve’s guidance,” explains Leif Ottosson, Navico CEO, “our new Edmonton service center will offer in-country support in both English and French for our Canadian partners and consumers.” He continues, “Steve’s experience coupled with a physical service location will also allow Navico to better address the challenges of cross-border logistical issues and provide tailored and timely solutions to this important market.”

To learn more about the Navico Group of companies, visit

Eva Seelye

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Raised in the Marshall Islands but with Washington as her second home, Eva Seelye is an independent writer and former assistant editor at Northwest Yachting. Her on-water enthusiasm surfaces in every aspect of her life. Read up on her adventures at

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