Navico Brands

Jamie Elgie becomes new Navico COO

Eva Seelye Boating Business

Jamie ElgieJamie Elgie–previously the chief marketing officer of Wilson Electronics–was recently appointed to Navico as their new Senior Vice President and Chief Operating Officer. He is responsible for sales, marketing, and operations activities for Navico’s brands throughout the Americas including Lowrance, Simrad, B&G, and C-MAP.

Preceding his time at Wilson Electronics—a Utah-based marketer and manufacturer of cellular infrastructure equipment–Elgie spent ten years leading the iPhone, iPad, and iPod accessories division at Belkin International. Here, he also launched Belkin International’s WeMo home automation line, and led customer care and marketing organizations. He entered the workforce in brand management at Procter and Gamble. A married man with four children, Elgie currently resides in Merrimack, New Hampshire.

“In this competitive market, it is important to have executives that can operate with a clear strategic vision,” said Leif Ottosson, CEO of Navico in a press release. “With his extensive leadership experience, we are confident Jamie is the right person to drive our brands to increased market penetration, and we are looking forward to the results of his leadership.”

“With our rapidly expanded product portfolio as well as recent mergers and acquisitions, there has never been a more exciting time to help lead the Navico team,” remarks Elgie. “I look forward to taking on Navico’s operational responsibilities and working closely with our customers and employees to maximize our success.”

Eva Seelye

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Raised in the Marshall Islands but with Washington as her second home, Eva Seelye is an independent writer and former assistant editor at Northwest Yachting. Her on-water enthusiasm surfaces in every aspect of her life. Read up on her adventures at

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