Sales Momentum Sparks Up at Worth Avenue Yachts
Worth Avenue Yachts announces the sale of four luxury yachts amid COVID-19 economic impact concerns, signaling a positive upswing in the luxury sector. The four yachts included the 65’ Pacific Mariner, Galilea, the 65’ Hampton yacht, Parker Blue, a 74’ Mochi Craft and a 39’ Silverton. Two of the four U.S. sales came from the Seattle office. As a new “normal” engulfs the yachting community, buyers are gaining confidence and clearly looking forward to this summer’s boating season.
“We had about 90% of our charter bookings cancel in March”, says Brian Tansey, Managing Director at Worth Avenue Yachts. “Coming into the beginning of May, those cancellations started turning around, and new clients are now making vacation plans for 2021. Our 2021 season is going to be record-breaking if this momentum keeps up,” adds Tansey.
Many of the marinas on the East Coast are already completely booked out for the July through September months in 2021. The change in atmosphere has had an interesting effect on the U.S. yachting market as charter inquires have seen a steadfast increase in U.S.-based destinations.
In 2019, Worth Avenue Yachts opened two offices on the West Coast, in San Diego and Seattle. The offices have since developed a strong presence that has only been strengthened by becoming an authorized dealer for Hatteras and Cabo Yachts, as well as the Hunt Yachts Ocean Series brand. The increase of interest to charter in areas like the San Juan Islands, Desolation Sound, Alaska, and the Sea of Cortez in Mexico has led to the expansion of Worth Avenue Yacht’s charter division on the West Coast.
Worth Avenue Yachts has had one of the largest footprints at the Palm Beach International Boat Show in previous years. But due to boat show cancellations, Worth is focusing on virtual boat shows and finding success there.
“The team is looking forward to displaying yachts of all sizes at the upcoming virtual show,” says Laura Yager, marketing director. “We have been following the increase in web traffic and have launched a few fun initiatives while our physical offices are closed.” Worth is also working on new itineraries and keeping their content light with some social media contests on Facebook and Instagram.
In addition to participating in the Palm Beach International Virtual Boat Show, Worth Avenue Yachts is also creating their own. “We are planning on maximizing the exposure for our existing listings,” adds Yager, “These owners deserve a hard-working team behind them, and we appreciate that they have stuck with us.”
For more information on yachts for sale, charter, new construction, or listing your yacht, contact Worth Avenue Yachts at (206) 209-1920 or inquiries@WorthAvenueYachts.com.