Home Boating Business Beneteau Acquires US Brands

Beneteau Acquires US Brands

by Kurt Hoehne

Four Winns 26-footer

The seascape of US power boat production continues to shift. This week French sail and power boat manufacturer Bénéteau announced the purchase of the Four Winns, Glastron, Wellcraft and Scarab lines. This gives Beneteau an even stronger presence in the US market. With the production efficiencies, international dealer network and successful existing lines, there is great new potential.

Soundings Trade Only has a thorough writeup. Here is the press release from Bénéteau:

On June 23rd, 2014, the Bénéteau Group acquired RecBoats in the US. This company is specialized in designing, building and selling motorboats and owns the Four Winns, Glastron, Wellcraft and Scarab brands.

This acquisition is in line with the Group’s development strategy for the North American motorboat market. After launching sales of motorboats over 12 meters in 2010, the Group is embarking on the second phase of its project, with motorboats under 12 meters, which requires an industrial investment in America. On its own, this segment accounts for nearly 40% of the overall motorboat market in the United States.

Based in Cadillac, Michigan, the company that has been acquired, led by an experienced management team, has revenues of around USD 150 million and employs 475 people. It has a network of over 200 dealers across North America and its entry into the Group will enable it to expand its access to the European and global markets.

RecBoats will be included within the Group’s scope from the acquisition date.


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