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The Discover Boating initiative has been around for a while, but with some more funding is putting a more aggressive promotional campaign to get people to use (and of course buy) boats. Three initial videos were made, one on country singer Jake Owen, another on amputee Justin Caskey and this one on the Adler family of the Pacific Northwest. In addition to great footage of our little corner, this video does a pretty good job of explaining why we love boating as a family activity.
