The British luxury boatbuilder Fairline Yachts has expanded their presence in North America by partnering with Selene Yachts Northwest, which is now a dealer of Fairline Yachts to the West Coast and British Columbia.
Due to the addition of Fairline Yachts, Selene Yachts will be changing their name to Pacific Northwest Yachts.
Part of the Selene Yachting Group, Selene Yachts Northwest is a family-operated business established in 2012 in Seattle, offering boat sales, commissioning, servicing, and warranties. Recently, the firm opened a second office in Anacortes, Washington, to reach the popular boating grounds in the San Juans and British Columbia.
“Fairline is an impressive brand with an enviable history of Great British quality and is bringing some really exciting new models to the market,” said Patrick Dunlop, Brand Manager for Selene Yachts Northwest, soon to be Pacific Northwest Yachts.
“The focus on innovation is great to see, as we know the brand is constantly looking to improve, using the latest technology available. The design and performance are key selling points, and we are confident our customers will be thrilled to experience these yachts for themselves.”
Fairline Yachts is a heritage brand established in 1963 and originally named Fairline Boats. They launched their first boat, a river cruiser named the Fairline 19, a few years later. This boat was followed by a series of larger cruising and express cruising boats which have remained popular until today.
“The Fairline brand continues to go from strength to strength, and the appointment of Selene Yachts Northwest further supports our impressive global dealer network,” said Dennis de Roos, Commercial Director for Fairline Yachts. “We are confident the Selene team will offer their customers the unique Fairline Yachts experience and we look forward to them sharing our brand with another new market.”